In Nigeria, brand management is on the rise as an influential profession, thanks to the work of business leaders who are committed to supporting and boosting native enterprises. Over the summer of 2018, Nigerian business leaders have engaged in several high-profile efforts to bolster brands and honor companies that consistently contribute to the national economy. Leading brand management groups have recently hosted elite conferences and award ceremonies to celebrate organizations and individuals that are striving to support and increase Nigerian business ventures.
The Institute of Brand Management (IBMN) recently celebrated the contributions of dignitaries and companies to the Nigerian economy. The ceremony was the highlight of the IBMN’s Nigeria Brands & Directors Summit in Ijeka, Lagos in August 2018. The organization hosted the illustrious event as an integral part of its drive to promote native Nigerian brands nationally and globally.
Topfeeds won the IBMN’s The Most Preferred Animal Feeds Award. This brand is product of Premier Feedmills Company, Ltd., Nigeria’s leading animal feed supplier. Created close to 60 years ago, Topfeeds is Premier’s most popular feed brand. The IBMN honored Premier for its consistently excellent service and products for Nigerian farmers. The company was delighted to receive this award, its first high-level recognition for its contributions to Nigeria.
Hosted by widely read magazine Marketing Edge, the Brands and Advertising Excellence Awards program was also held in Ikeja, Lagos in July 2018. This award has become the standard for acknowledging and honoring trailblazers in Nigeria’s marketing sector. The magazine’s national Marketing Edge Stakeholders Summit and awards program were formed to increase advertising and marketing education throughout Nigeria.
SPAR Nigeria, a supermarket chain with over 10 outlets nationwide, won the 2018 Outstanding Retail Brand of the Year award. The franchise was recognized for its excellence in service and vital contribution to the Nigerian retail economy. Upon gratefully receiving the honor, SPAR Nigeria stated that its brand philosophy “My Nigeria My SPAR” reflects the company’s confidence in Nigeria as well as its commitment to provide great products and services to its customers.
The Lagos Chamber of Commerce’s (LCCI) annual awards honor brands and organizations that demonstrate best business practices, innovation, and positive societal impact. The LCCI’s 2018 Brand of the Year is Chivita Active, a fast-growing fruit juice brand. Chi Limited, manufacturer of Chivita, conveyed its sincere appreciation for this distinction and reiterated the company’s goals of providing high quality nourishment and inspiring healthy activity.