Developing a personal brand means to create a mark that symbolizes your career or your name. You can then use this association to express your values, character and/or abilities. Many people mistakenly think that only well-known product sellers need a brand. However, the truth is anyone can benefit from branding.

Building a personal brand can help you get a job, promote your career, build connections and meet new friends. Even if you’re not in the business of selling a product, you can still market your services. A brand tells the world who you are and lets others know how they can benefit by building a relationship with you.

A big part of branding is promotion. Since you want people to know more about you, you can start by creating profiles on social media pages and developing a website. These will be the primary vehicles you will use to guide your message and share your vision and character. Make sure you build a brand around the things that set you apart from everyone else. If you have trouble identifying traits, think about what makes you unique. If you’re not sure or you can’t decide between several traits, ask other people to help you identify them.

Once you have pinpointed these characteristics, make it a goal to become an expert in your chosen field. Remember that there is always more to learn and you will never be “done” growing. Sometimes people learn by doing, so in addition to reading and researching, teach others what you know. Helping others by sharing knowledge is a great way to build your brand. Keep in mind that teaching comes in many forms, such as social media, videos and even writing blogs.

Whatever your personal brand is, it’s important to be yourself. Don’t copy the style of anyone else. Let your uniqueness lead to desirable clients and jobs. Once you establish a brand, others will likely follow in your footsteps.

You should also have a clear vision about your short-term and long-term goals. If you don’t have any, start thinking about what you hope to accomplish with the creation of a personal brand, and then use these standards and priorities as a tool to help you as you make decisions and reach your goals.